Katherine Hudson

Katherine Hudson joined Robbins College of Health and Human Sciences in March 2025 and serves as the Assistant Director of Marketing Strategy. In her role, she designs, plans, and oversees the execution of cohesive, multi-channel marketing strategies for the college's online and hybrid graduate programs to support enrollment goals. Her work includes market research, website optimization, content development, analytics and performance reporting, and collaboration with academic programs and graduate enrollment partners.

Katherine's professional interests include consumer behavior, predictive analytics, enrollment management strategy, and the use of artificial intelligence to enhance personalization at scale. She enjoys applying data, statistical modeling, and market research to better understand student decision-making, forecast enrollment trends, and develop strategies that connect prospective students with educational opportunities.

Originally from the Washington, D.C., metropolitan area, Katherine graduated cum laude from Christopher Newport University, where she studied History, Political Science, and Museum Studies. She is currently pursuing an MBA in Marketing Analytics at the University of North Texas.

Prior to joining Robbins College, Katherine served as Associate Director of Financial Services Communications at Baylor University, where she led mass communications related to financial aid and student accounts. She also brings professional experience in customer service and banking.

Outside of work, Katherine enjoys spending time with her husband, Robert, and their cats. Her hobbies include reading, creative writing, video games, and spending time outdoors.